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What is LVT LVP WPC SPC

Example of WPC; US Floors
Luxury Vinyl Tiles (stone styles) and Luxury Vinyl Planks (Wood styles) are taking over the Flooring industry because of their durability, price point, and realism.  They have taken a huge share of the carpet market because for a little more you can a longer-term solution.  They have rendered ...
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Wood changing color: Warming up OR wearing out??

Hardwood Color Changes
Wood floors change colors for two reasons: breaking down in the sun or natural “patina” color change.  There is no UV protectant in the finish that will truly protect your floor from the sun over time- though some companies try.  Inevitably stains will fade, boards will warp, and finish will dry up....
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Are your Vinyl Floors Scratching?

Are your Vinyl Floors Scratching?
After a couple years on the market and feedback from clients and PKs (Product knowledge) from my reps (finally), I am learning new things about LYP (Luxury Vinyl Planking). We all thought that luxury vinyl was as dent and scratch resistant as laminate- but waterproof also! We thought all of our ...
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Flooring installation in the rain

Flooring installation from Geneva Flooring in San Diego, CA
It is dumping in San Diego today!  That never happens!  It is usually ideal conditions for install.  But it is important to treat extreme conditions appropriately.  It is the responsibility of the installation crew to not install when it is too hot or humid or too cold.  The flooring will not ...
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Plywood vs Concrete Subfloor under your hardwood

Plywood vs Concrete Subfloor under your hardwood
No matter what your substrate, we are going to make sure your floor is within spec before we install a hard surface flooring. That is 3/16” in 10 feet allowance per the National Wood Flooring Association’s guidelines. If you have a concrete subfloor we use a combination of leveling compound in ...
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Recycle Carpet

Post-consumer carpet must be separated, shredded, and baled.
California WANTS to be able to recycle carpet, but it having a hard time getting the infrastructure in place to do so. We used to have a plant here in San Diego, but it closed in 2016. So now there is no place to take your used carpet to be recycled, unless you haul it up to a LA recycling center....
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What baseboards should I get?

Baseboards from Geneva Flooring in San Diego, CA
90% of people go with what the industry calls 711.  It has a simple scroll, it is a nice frame, but not overly ornate as to collect dust.   The minimum height we order to get a thick enough base to cover the gap for hard surface flooring is 7/16” x 2 ½”.  But I like to go with at least the 3 ½” ...
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5 Things You Need to Know before You Replace your floor:

5 Things You Need to Know before You Replace your floor
1) How long are you going to be in the property? Are you fixing it up to sell, rent, or enjoy yourself? That will help determine budget and suggested replacement covering. 2) Can the floor you currently have be refurbished? Some Hardwoods, vinyls, and tiles can be refinished or recoated to bring ...
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All Natural Wool Stains

Blue Sheep
Wool is a durable, NO VOC, easy-to-wash carpet option.  Most commonly they sort the sheep and sell all natural colors, hence, no powder blue ^ Even though synthetic dyes are safe, non-toxic, and have virtually no negative impact on the environment, there are people who want to be as environmentally ...
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How does environment affect hardwood?

How does environment affect hardwood?
Hardwood flooring is very sensitive to its environment.  We are lucky in San Diego to have moderate temperatures year round that is also great for our hardwood.  But we still need to be conscientious about our environment so that we do not ruin our floors.  When you buy hardwood your warranty ...
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Luxury vinyl tiles and luxury vinyl planks

Luxury Vinyl Tiles (stone styles) and Luxury Vinyl Planks (Wood styles) are taking over the Flooring industry because of their durability, price point, and realism. They have taken a huge share of the carpet market because for a little more you can a longer-term solution. They have rendered ...
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Subfloor prep

Leveling is one of the HARDEST parts of my job. It is impossible to know what the cost is going to be on any given job, and I cannot tell you until we are hired and my installer has demolished the existing floor and has a level on your subfloor. My best advice: choose a company you trust and take ...
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All natural wood stains

Wool is a durable, NO VOC, easy-to-wash carpet option. Most commonly they sort the sheep and sell all natural colors, hence, no powder blue:Even though synthetic dyes are safe, non-toxic, and have virtually no negative impact on the environment, there are people who want to be as environmentally ...
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Truths and myths of "Eco-Friiendly Flooring"

Just choosing hardwood is a more environmentally friendly flooring option! Carpets are usually more short term and end up in the landfills every few years. That is why there is now CA Carpet Stewardship Fee on every new carpet purchased, you are paying for the space your old carpet is now taking in ...
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Hickory Flooring

Hickory is a beautiful American Species. The price range is $4sf to $10sf and is offered by many different manufacturers. You can get it smooth, hand-scraped or wire-bushed (to accentuate the grain). The grain looks a lot like oak. It is naturally a blond floor with brown grain and can have a large ...
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Floating vs. glue

Floating, Nail or Glue…Which one should I do??There are three ways to install a hardwood floor, float it, nail it, or glue it. Here are some guidelines to choose what is best for your situation. Do you have a raised foundation? If the answer is no- you cant nail. Floating is glueing (or some ...
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Company's coming?? Last minute flooring installs

We can get 70% of the flooring in our showroom in 24 hours! Depends on the brand, if it is locally distributed, if there is stock, and what time we place the order!If you have existing hardwood there is a great chance we can help you figure out that room addition you have been thinking about. If ...
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Color variation

Naturally colored floors have variations from board to board. This is beautiful and makes it look like real wood. We are referring to woods that are colored this way straight out of the ground with no stain. Each species of wood has different grain; that is where you get to choose your grain and ...
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What does "hardness" refer to in wood flooring?

“Hardness” of wood is referring to density, and we measure that in hardwood flooring on the JANKA Hardness scale. This is PSI (pounds per square inch) pressure. We use Red Oak (1290 PSI) as a baseline standard of “hard enough”. Hard enough to be functional and to not easily dent in normal household ...
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Should I go with the builder or my own flooring company?

Builders usually have limited options and hefty price tags. Builders usually feature a few floors (they are usually common floors that I also carry at a lower price) that streamline the choices for homeowners trying to customize their new build in a new community. While there is a convenience to ...
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Best deal or best price?

Why is there such a broad range of prices on hardwood flooring? And how do I decide if I’m really getting a good deal, when they can range all the way from $2.00 to $20.00 per square foot?Hardwood flooring manufacturers have different goals in mind when they set out to produce a product. Some ...
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