What brand works for you?

Whatever your flooring needs, we’ve got you covered

Proximity Mills


  • Built for spills & thrills
  • Earth-friendly floors
  • Ideal selections for every room


  • The perfect floors for every project
  • Classic designs, affordable prices


  • Boldly beautiful
  • Fashion meets flooring
  • Color spectrum, inspired by nature


  • Natural beauty
  • Exclusively curated
  • Luxury redefined
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High Performance Flooring Proximity Mills Brand
Proximity Mills Flooring available at Geneva Flooring

A new standard in flooring.

We created Proximity Mills because we had the same problems you have. We’re parents. We’re pet owners. We’re working professionals. And we were frustrated at how difficult and complicated it is to find a high performance floor at a reasonable price.

Proximity Mills delivers high performance floors, with a collection of hardwood, tile, carpet, and award-winning luxury vinyl plank, which was rated as the best vinyl plank flooring brands by FlooringStores.

Whatever your priority, there’s a Proximity Mills floor for it.

High performance floors curated just for you.

Yukon River in Leaf
Luxury vinyl
Driftwood Home in Idyllic Escape
Watercrest in Elite
Tanami in Grigio
Budget Friendly Flooring Newton Brand
Newton Flooring available at Geneva Flooring

Perfectly designed flooring at a fraction of the cost.

Quality flooring is expensive, and floors that cost less usually aren’t built to last. You shouldn’t have to choose between the two—and we created Newton flooring, so you don’t have to. At Newton, we make beautiful, long-lasting floors at a wallet-friendly price. Sounds simple, right? We thought so too.

With a wide selection of carpet and hard surface floors, there’s a Newton floor for everyone.

Hilltop Path in Taupe
Riverside in Lovely
Coronado in Opal Grey Concrete
Hilltop Path in Natural
Trendy Flooring Doma Brand
Doma Flooring available at Geneva Flooring

Where fashion meets flooring.

Surround yourself with the beauty of nature. Inspired by the wonders of the natural world, Doma floors balance striking designs with delicate details to deliver a flooring experience like no other.

Because you deserve a floor that’s as stylish as you are.

Rochford in Blue Velvet
Homestead Roots in Scenic Vista
Cheetah Luster in Savannah
Woodland Premium in Coastal Glam
Luxury Flooring Paradiso Brand
Paradiso Flooring available at Geneva Flooring

The ultimate destination for luxury flooring.

Since the beginning, our mission at Paradiso has been to provide the ultimate destination for luxury flooring. That means focusing on what matters most: creating floors that are as elegant as they are dependable. Welcome to luxury flooring redefined.

Discover your new favorite floor.

Cracked Ice in Cobblestone
Montesilvano in Lodi
Montesilvano in Rimini
Handloomed Quilt in Nickel